Starting Friday, December 13, 2024, all ticket prices will increase by $1.50. General admission ticket prices will now be $17 and member ticket prices will be $14.
WHY?
We have not increased ticket prices in five years. Prior to the pandemic, ticket prices regularly increased annually or bi-annually to account for inflation. Through the pandemic, however, we committed to keeping our prices unchanged during a challenging time for both patrons and cinemas. Now, five years in, inflation has increased significantly—thus causing our operating costs to go up—while our ticket prices have remained the same. This necessary increase will help the Coolidge continue to bring you the first-rate programming, educational offerings, and independent features that you know and love.
We only keep 50% of what you give us. Approximately half of all ticket sale profits must get sent back to the film studios we work with. That means when we raise ticket prices by $1.50, we only get $0.75 of that, which then goes directly back into the costs to operate the theatre. Additionally, as a nonprofit art house cinema, our commitment to showcasing lesser-known independent and repertory films, hosting education classes, and centering other mission-driven and community-centric programs means that we don’t make the same in ticket sales as multiplex chains.
This price increase is unrelated to the construction costs incurred by the building expansion. The expansion is 100% funded by private donations and grants that were dedicated for the building project alone—none of the funds could be used to pay for general operating costs (including film rentals, salaries, regular building maintenance, etc.).
DO YOU OFFER DISCOUNTS?
Raising ticket prices is not a decision we came to lightly. We truly appreciate the support of our community and want to remind those who may need it that we offer a variety of ticket discounts.
- Members: Coolidge members at every level receive at least $3 off tickets. Additionally, members get discounted service fees for online purchases. Learn more.
- Students: Sundays–Thursdays, students receive a $3 discount.
- Seniors: Every day of the week, seniors receive a $2 discount. Additionally, every week we have Senior Thursday matinees, during which tickets are $9 for those over age 65.
- Matinees: The first showing of feature films before 3:00pm are $2 off regular ticket price.
- Access Fund: The Access Fund was established by the Coolidge to provide pro bono group tickets to underserved members of the community. Please contact development@coolidge.org for more information.
- Card to Culture: We are proud to participate in the Card to Culture program, a Mass Cultural Council initiative that broadens accessibility to cultural programming through reduced ticket prices for EBT, SNAP, and WIC users. Discounted tickets through the Card to Culture program are $8.25. Ticket prices for this program will not incur the standard $1.50 increase.
To see a full list of discounts, check here.
